If you are a seasoned maker selling on Etsy, perhaps you are already a member of Etsy Wholesale, or perhaps you recently received an email or newsletter about Etsy Open Call and are curious about the hype. As an Etsy seller that has been a part of Etsy Wholesale since its Beta testing was complete, I have had a lot of local makers asking me about Etsy Wholesale and the application process.
First, you need to know if you are ready for wholesale. The primary factor you need to consider is whether or not your goods are priced for wholesale. (Typically, the wholesale price should be half of your suggested retail price.) What I am really asking is: Will you still be able to make a profit selling your products wholesale? When starting my Etsy shop, I knew I wanted to be able to offer my greeting cards wholesale, so I factored that into my pricing from the start. As for the application, I already had a handful of wholesale clients, so I had my pricing model, line sheet, and wholesale parameters in order. This helped a great deal during the process. Think you are ready? This questionnaire from Etsy can help.
A few other things to know: Buyer membership on Etsy Wholesale is free, but seller membership requires a $100 joining fee upon acceptance. Also, just as on their retail counterpart, all sales made on Etsy Wholesale incur a 3.5% transaction fee added to your Etsy bill. For those interested in the fine print, here is the criteria Etsy has for their wholesale sellers.
Back to the Open Call: Etsy Wholesale is hosting competition of sorts on Instagram. If selected, you have the opportunity to pitch your product line to a panel of retailers including Nordstrom, The Land of Nod, WALKER Shop, Lou & Grey, Clementine, and Refinery29, at the Etsy HQ in Brooklyn, New York. To be considered, you must post your pitch to Instagram tagging @EtsyWholesale and using the hashtag #EtsyOpenCall. Etsy suggests posting why you’re excited and stating which retailer is your ideal. They suggest sharing a photo of your star product or you at work in your studio. Entries must be posted by June 4th, so get ‘gramming! Good luck!
Jessica Schaefer is a graduate of Edinboro University with a degree in graphic design. She rekindled her love for design by creating, printing, and binding her wedding save-the-dates, invitations, and programs. She is a member of Pittsburgh Center for the Arts where she continues to study paper making and printmaking. Jessica started her Etsy business with designs from her own wedding before expanding to new ideas. This year her business, theBird+theBeard, also began selling cards in independent shops in several states. When not working on new ideas for theBird+theBeard, she enjoys camping and spending time with her husband and stepson. You can review her work at thebirdandthebeard.com.