“I don’t have time for social media” is the number one issue I hear while teaching social media classes at the Adams County Arts Council in Gettysburg, PA. It’s true—there is an investment of time, especially initially, but once social media sites are up and running, artists usually find no trouble devoting a few minutes a day, or a few minutes per week, to keep their social media sites humming.
If you haven’t developed many or any social media channels for your artist/crafts business as yet, here are some tips to help you get started, or to put a new trick up your sleeve:
1. Create a business page on Facebook to showcase your art/craft. Small businesses are the fastest-growing segment on Facebook right now, and Facebook remains the most popular social media platform. Draw attention to your art by posting photos to illustrate your talents. Photos are “liked” twice as often as posts that only include text.
2. Twitter, as the second-largest social media community, is a great place for busy artists because the format is so short and sweet, and because you can use hashtags to attract fans to your specific art form. Create a Twitter account for your business and creatively develop a Twitter handle that reflects your business name or product.
3. Perhaps the most visual form of social media, Pinterest is a virtual bulletin board where you can pin images of your art/crafts and as a bonus, if those images are first housed on your website, then you’re also driving traffic to your website. Be sure to create a Pinterest page for your business as opposed to a personal account.
4. Tumblr can be thought of as a mashup combining blogging, photos and short snippets of text similar in length to tweets. As a visual blog, it provides the perfect mix of elements for artists, especially those trying to reach young demographic. Even Tumblr’s home page right now is a nod to one of its artist bloggers:
5. Join a more traditional blogging platform like WordPress or Blogger, and write to your heart’s content about what makes your artwork unique. Add photos that demonstrate the steps, procedures, and behind-the-scenes work that you pour into your pieces. See my previous article, Wild About WordPress.
6. Create a professional profile on LinkedIn and then post regularly to keep your professional network updated on your creations. Include links to: your website, events in which you’re participating, media coverage/reviews, etc.
7. Artists with smartphones would be especially savvy to join Instagram and upload photos of their artwork or crafts in progress. Again, the use of hashtags could help fans zero in on your artform and find you.
Wishing you all the best, as you market your artwork!A writer and photographer at heart, Karen Hendricks owns Hendricks Communications offering public relations, marketing and related services. A native of the Philadelphia area, she has called Gettysburg home for 20+ years. Karen earned a BA in Communications from Lock Haven University, and she pens the series An Eye for Art. Follow her on Facebook, tweet with her @KarenHendricks9 or check out her blog project Off the Merry-Go-Round.