Where do I fit in?
Thought you were done asking yourself this question after high school graduation? Guess again! This is an incredibly important question to ask yourself before applying to any craft show. In this blog post I will give you an idea of what to expect at each Pennsylvania Guild Fine Craft Fair.
First, Rittenhouse Square, in the heart of Philadelphia.
Think high end restaurants, designer clothing stores, and unique boutiques nestled between. Rittenhouse Square attracts a high volume of customers coming from outside the city to enjoy the craft show, but the beauty of Rittenhouse Square lies with the unknowing passersby! Philadelphia is a walking city and it’s full of art lovers, retirees, students and young families. The Rittenhouse customer is contemporary and cutting edge. The Guild does a considerable amount of marketing before this show, but more often than not you will encounter enthusiastic customers that claim “I had no idea this was going on!” and fortunately for you, the Rittenhouse customer has disposable income to throw down on your one-of-a-kind artwork!
The 300 Block of North Queen Street, a community hub and the premier shopping district in Lancaster.
The 300 Block of North Queen Street is home to the Pennsylvania Guild Store and workshop facility, along with a quirky, eclectic selection of retro, antique and collectibles shops, brand-name fashions, a glass studio, art galleries, casual cafés, and Downtown Lancaster’s only collection of indoor shops. The 300 Block is within walking distance from the Central Market, Lancaster Marriott and Convention Center and Clipper Magazine Stadium. The diverse mix of shops and restaurants coupled with the prime location make the 300 Block a hot-spot destination for tourists and locals alike!
The Wilmington Fine Craft Fair at the Chase Center
This gorgeous venue attracts a crowd that is familiar with the Guild and what they stand for. Customers here lean toward more traditional designs and aesthetics. If you create shaker cabinets, or classic leather bags this is the show for you. Likewise for the jeweler working in sterling silver, gold, pearls, and classic combinations. This show is indoors, so remind your customers where to find you and they will be thankful for the air conditioned relief the Chase Center offers!
Whichever shows you decide to participate in…
Take some time to look at local shops, restaurants and attractions to give yourself a better idea of the customer base. Always invite your customers and market yourself through social media outlets to ensure you have the most successful show possible!
Joanna Nealey // firstname.lastname@example.org