Last week, I attended a social media workshop on how to use Instagram for your business. As I mentioned in a post from last month, I am fairly new to Instagram, but I have already seen how its regular use can impact views to my Etsy shop and increase traffic on my other social media sites.
The workshop was offered by the Pittsburgh Public Market, located in Pittsburgh’s Strip District. It was very informative, both for those who are already using Instagram and for those so new to the app that they only just downloaded it to their phone during class. I learned a lot about developing my brand by consistently using the same filters on my photographs, as well as optimizing my use of hashtags and creating a posting schedule.
The Pittsburgh Public Market will continue to regularly offer training in various social media platforms. The classes cost $5 for those who are not vendors of the Pittsburgh Public Market. Upcoming topics include Pinterest, websites, and integration of social media tools. According to Sarah Walsh of Caffé d’Amore Catering, the next class will explore Pinterest. Follow Caffe d’Amore Catering on Facebook for event updates on the next workshop.
I will definitely be in attendance, as I am a regular user of Pinterest for personal endeavors, but am unsure of how to use it as a tool for theBird+theBeard. Do you have a favorite social media app that you use for your business?Jessica Schaefer is a graduate of Edinboro University with a degree in graphic design. She rekindled her love for design by creating, printing, and binding her wedding save-the-dates, invitations, and programs. She is a member of Pittsburgh Center for the Arts where she continues to study paper making and printmaking. Jessica started her Etsy business with designs from her own wedding before expanding to new ideas. This year her business, theBird+theBeard, also began selling cards in independent shops in several states. When not working on new ideas for theBird+theBeard, she enjoys camping and spending time with her husband and stepson. You can review her work at thebirdandthebeard.com.