As artists, artisans, crafts and creators, it’s pretty safe to say that we are all visually-oriented people. (So I’ll keep this text brief!) A picture is worth a thousand words, right?
I was incredibly blessed to attend Social Media Week NYC several weeks ago. One of the primary themes? The skyrocketing use of photos on the internet and all forms of social media. Images now comprise 40% of the internet and 70% of all social media channels. Wow.
As you maintain your website, blog or social media channels, including Facebook, Twitter, Tumblr, etc., you are hopefully making great use of images to show behind-the-scenes photos of your artistic process, and certainly your finished products.
However one of the big questions raised at SMWNYC: What is the future of the internet, given that all searches are based upon text? Think about it… when you “Google” something, you are entering key search words. For those of us adding photos to our websites and blogs, it’s more critical than ever, that we add keywords to those images, so they become part of the vast collection of searchable data on the World Wide Web.
So keep on, keepin’ on, adding colorful, crafty, artistic images to your websites and blogs–but the takeaway lesson here is to make sure you also add key search words too.
To read more about the growing use of images on social media channels as discussed at SMWNYC, click here.A writer and photographer at heart, Karen Hendricks owns Hendricks Communications offering public relations, marketing and related services. A native of the Philadelphia area, she has called Gettysburg home for 20+ years. Karen earned a BA in Communications from Lock Haven University, and she pens the series An Eye for Art. Follow her on Facebook, tweet with her @KarenHendricks9 or check out her blog project Off the Merry-Go-Round.