While many of us know design is much about the way something looks, it is also about how it works or rather how others interact with it. A website for instance, do you know that there are certain unspoken requirements? Here are a few pointers for you fine Pennsylvania crafters on how to keep your website looking and interacting with visitors at it’s best.

• Contact Information. Have your contact information ready available, regardless of where someone might be on your website. That includes your phone number, email address, and physical address (if that applies to you). You always want to provide this information or an easy way to reach your contact info to visitors so that if they have a question, they can easily ask and you can easily respond.
• Horizontal Scroll. Don’t let your site scroll horizontally unless it’s intention is to do so. Some may accidentally create a site that’s too wide or doesn’t fit a typical screen, and this causes unnecessary scrolling.
• Music control. If you have music on your website, give your visitor the option to turn it off or it may turn them off from your website.
• Advertising. While advertising is a great thing for you as an online entrepreneur, some ads can get in the way of communicating with visitors of your site. Make sure the ads fit the feel of your site and work well with the overall design. If they impose on a visitor, that person may leave and never come back.
• Links. Make your links neat and tidy. You don’t want them to stand out too much, and you don’t want them to be nearly invisible either. Find a good balance that works for the site and for you.

While this list can go on and on, I hope it gives you a better idea of how not just the overall look and feel of your site can effect a visitor’s experience. Sometimes it really is the little things that count.