The New Year is almost here and with it comes new opportunities and new challenges. Here are a few suggestions as you gear up for marketing in 2012 with renewed energy and focus:
- Review your past year. What marketing methods (online and offline) seemed to work? Did you or your product generate a lot of buzz at some point? Through what methods? Why? What didn’t work? Why?
- Develop a content calendar. Sit down with a 2012 calendar and start to pencil in your shows and exhibits and content related to those events that you could share. And keep the calendar in a format that makes it easy to add more ideas (I use Excel). More about this in my next Ready Set Share post on 1/12/12.
- Read up on new trends. The marketing world has changed and there’s more and more emphasis on the digital world. It’s a big learning curve for many and will require that you read up on new trends and technologies. It can be daunting, so make a resolution to read one or two articles (digital or print) each day. This can be especially easy if you follow some PR/Marketing folks on Twitter and/or Facebook.
Happy New Year!
Jen received her BA in Journalism/Public Relations from the University of Maryland, College Park. After living and working in MD for several years, she returned home to northern Pennsylvania and began working in the nonprofit arts community. Jen is currently the Communications Director for the Bradford County Regional Arts Council, does consulting/freelance work on the side and runs her own blog.
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