Advocacy & marketing go hand-in-hand
On Monday, April 30th, three of us from the office headed to Harrisburg for Citizens for the Arts in PA’s first Arts & Culture Legislative Visits Day. It seems we end up in Harrisburg at least once a year to do visits and while it is not the favorite part of my job, it is [...]
Don’t forget the personal touch
So much of what we focus on in communications and marketing these days is focused on social media – what to do, what not to do, statistics, and infographics. But don’t forget the most powerful tools out there – face-to-face conversations and word of mouth. Over the past two months, my colleague and I [...]
Retreating to the PA Wilds
This week my work schedule includes a multi-day meeting at the Nature Inn at Bald Eagle State Park, so as I retreat to the PA Wilds, I’m also retreating from the topic of marketing/social media to share the wonders of the Inn with you. The Nature Inn at Bald Eagle State Park (Howard, PA) opened [...]
Timeline: It Is Coming.
In the ever-changing world of Facebook, another significant change is coming very soon for business pages – Timeline. A new page format already in use on personal profiles will soon be implemented for Facebook business pages (February 29th to be exact). Not sure what Timeline is? Check out my profile: Jennifer Swain Carlson This change [...]
Organizing Your Facebook Life
Feel like you’re spending your life tracking down fellow artists or favorite sites on Facebook? Create Lists – a practice I already use in Twitter (where it’s called “Searches”) to get a quick overview of the chatter on specific topics or by specific groups. The idea, and knowledge, to do this on Facebook came to [...]
Northern Tier Community in Photos
For this week’s post, I’ve decided to pick up on a recent challenge to offer a photo essay of the state of craft in my town/community! Living in the Northern Tier, I consider “my community” to be a five to six county region, so here are Facebook profile pics showing some folks in the Northern [...]
Developing a Content Calendar
It’s a new year and time to start thinking about where you want to go with your business over the next twelve months. One tool to help pull things in to focus is a Content Calendar (Let’s refresh with the Wikipedia definition of Content Marketing: “all marketing formats that involve the creation or sharing of content for the purpose [...]
