How to use pinterest to promote your Brick and Mortar Shop

How to use pinterest to promote your shop

Last week the Guild and I hosted a FREE google hangout, where I shared how to use pinterest to grow and promote your business. The response was awesome.

If you missed it, you can sign up here for the replay, plus receive information about a paid training, that you can grab at a discounted price, if you act quickly.

During the live event I mentioned that I was working on plans to use pinterest to promote my brick and mortar gallery. Over the weekend, I started to put the first of these ideas into place. Since they are so new, there is no data to show at the moment.  ( I’ll share as I put each step into place, and encourage you to go through the process yourself)

However, I’m a firm believer that the earlier you start the better. Everything takes time to grow traction, we all need to start somewhere.

Action Steps:

1: Create a board with the name of your store, gallery, shop, studio ( whatever you want to call it) When you create a board, you’ll see that you can add a map. By adding a map, it will show people exactly where you’re shop is located. And helps to set bells ringing in their heads that they can visit your space.

how to use pinterest


2. Add images to your board. I choose both images of the shop and of the products that can be purchased in the shop. You will also find that you can add a map to these images. So I also created an image, that links to gallery row ( where my shop is located) and one that links to Lancaster City.

To get started, you should have at least 30 pins on your board. Less and there just isn’t much to look at.

how to use pinterest

How to use pinterest

Amber KaneMy creative practice is far from the traditional weaver. When warping the loom I never count the ends, I just go until I feel that it's time to stop. I don't follow patterns, I allow and sometimes encourage the yarn to move as it wraps around the front beam. If a string breaks, I work it into the piece. I create from my soul. I speak to the yarn as we weave together, striving to create the perfect connection, and when we become in sync a fabulous scarf, full of honesty, joy, and personality emerges.

Amber Kane - Fabricated Ends

June Happenings in Pittsburgh

The first weekend of June was a busy one for the city of Pittsburgh.

Unblurred, the monthly First Friday gallery crawl on Penn Avenue in Friendship/Garfield opened Friday, June 6th.  One of our favorite stops along the crawl, the very kid-friendly Assemble, is featuring Transformed Linearities, a solo exhibition by Julie Mallis, for the month of June. The exhibition features video art and an interactive projection installation.

My husband Karl, interacting with the exhibition.

My husband Karl, interacting with the exhibition.

You can find a list of participating galleries and exhibitions here, many of which will remain open through the month of June.

Through October, Unblurred will also host the Garfield Night Market, a corridor of food vendors and local crafters. I recommend coming hungry. We enjoyed an amazing dinner of Edgar’s Tacos and the most decadent ice-cream sandwiches from Leona’s.  You can find a list of food vendors and crafters here.

Friday also marked the first day of the Three River’s Art’s Festival, a Pittsburgh tradition of music, theater, dance, gallery exhibitions, food, and most notably a huge artist market. This year’s market features some of Pittsburgh’s favorite local artists: garbella, strawberryluna, and Pittsburgh Pottery. You can find the complete list of artists here. The festival runs from June 6th through Sunday, June 15th, and spans Point State Park, Gateway Center, and the Cultural District. Each afternoon and evening, there is a free concert in Point State Park. If you attend, please be sure to visit the Koolkat booth, they are featuring wares by many of the Pittsburgh artists that sell at their Mt. Lebanon shop…including our greeting cards!

photo credit: Koolkat Designs

photo credit: Koolkat Designs


Upcoming Pittsburgh events include:

Mattress Factory Urban Garden Party – Friday, June 20th (tickets available here)
Mattress Factory Community Garden Party – Sunday, June 22nd (free)
July Unblurred Penn Avenue Gallery Crawl – Friday, July 4th (free)
Pittsburgh Cultural Trust Gallery Crawl – Friday, July 11th (free)


/Jessica Schaefer is a graduate of Edinboro University with a degree in graphic design. She rekindled her love for design by creating, printing, and binding her wedding save-the-dates, invitations, and programs. She is a member of Pittsburgh Center for the Arts where she continues to study paper making and printmaking. Jessica started her Etsy business with designs from her own wedding before expanding to new ideas. This year her business, theBird+theBeard, also began selling cards in independent shops in several states. When not working on new ideas for theBird+theBeard, she enjoys camping and spending time with her husband and stepson. You can review her work at

The Bird + the Beard

Class Picks: Toggle Hide & Seek Bracelet – August 9, 2014

Toggle Hide & Seek Bracelet, August 9

Come and create beautiful beadwoven structures with Teddi Fine.  The project for the class, a Toggle Hide & Seek Bracelet, capitalizes on the fabric-like look of beadweaving and a fun multiple-toggle structure.  Once it’s on, people will wonder how it comes off.  Only one of the toggles is real!

Over the course of the class you will learn how to:
1. Beadweave using basic even- and odd-count peyote stitch
2. “Zip” flat stitched beads together to form rings and toggles
3. Create and embellish the bracelet using pearls or other beading elements, and
4. Take the bracelet in a totally different direction with a few changes

When the class is over, you may well have a finished “toggle hide and seek” bracelet. You will definitely have techniques that can be adapted and reinvented as many times as your own imagination chooses!

Visit the Pennsylvania Guild of Craftsmen’s website for all the details!

PA Guild Hands on Workshops