Sharing your Products

handwoven tunic by amber kane

Last week was the first week of school. As a kid, I always hated when teachers stood in the front of the room on the first day and read us the syllabus, therefore I vowed to never do that in my own classroom.

Instead, we dive in and start creating. On Thursday I presented the first official project to my AP class, they quickly became their own worst enemy… giving themselves too many options, and distracting themselves with things that didn’t even matter.

We all do this, and not just in the classroom. When it comes to sharing your work, you probably get tripped up on what to share. You probably share photos of the process and the finished product, which might result in a lot of likes, but not a lot of sales.

Over the next few weeks, I’m going to share ways for you to market and share your products and services that will help your future customer or client to better understand and visualize having your work in their life.

Sound good?

PS: Next, I’m going to tell you how I created that image above, featuring one of my handwoven tops. And if you want to enroll in one of my online classes on marketing, just click the banner image at the end of the post!

Amber KaneMy creative practice is far from the traditional weaver. When warping the loom I never count the ends, I just go until I feel that it's time to stop. I don't follow patterns, I allow and sometimes encourage the yarn to move as it wraps around the front beam. If a string breaks, I work it into the piece. I create from my soul. I speak to the yarn as we weave together, striving to create the perfect connection, and when we become in sync a fabulous scarf, full of honesty, joy, and personality emerges.

Amber Kane - Fabricated Ends

August in Pittsburgh

I can’t believe it’s already August! I’ll be spending the last month of summer trying to cram in all of the exhibits in Pittsburgh this month before they come to a close.

I have been talking so much about going to the Carnegie Museum of Art to see their current exhibition, Small Prints, Big Artists: Masterpieces from the Renaissance to Baroque, that I even have my stepson excited. The show includes woodcuts, engravings, and etchings from artists such as Dürer and Rembrandt. It runs through September 15th.

Screenshot from Carnegie Museum of Art website

Screenshot from Carnegie Museum of Art website


This summer, the Warhol is exhibiting Halston and Warhol: Silver and Suede, featuring Roy Halston Frowick’s garments and accessories, including an iconic pillbox hat designed for Jacqueline Kennedy Onassis, displayed with Warhol’s paintings, photographs, and videos. The exhibition runs through August 24th.


Screenshot from the Warhol Museum website

Screenshot from the Warhol Museum website

How else can you spend your last days and nights of summer?

Penn Avenue’s monthly Unblurred gallery crawl in Friendship/Garfield will host the Garfield Night Market, a corridor of food vendors and local crafters, through October. 

A new monthly market recently made its debut in the Strip District, the Neighborhood Flea. Brought to you by the same folks who started IMadeIt! Market, the Neighboorhood Flea features a combination of vendors selling handmade and vintage items (and food!) The flea takes place the last Sunday of each month through September on Penn Avenue in the parking lot across from Marty’s Market.

Screenshot from The Neighborhood Flea's website

Screenshot from The Neighborhood Flea’s website

Where will I find you this month?

/Jessica Schaefer is a graduate of Edinboro University with a degree in graphic design. She rekindled her love for design by creating, printing, and binding her wedding save-the-dates, invitations, and programs. She is a member of Pittsburgh Center for the Arts where she continues to study paper making and printmaking. Jessica started her Etsy business with designs from her own wedding before expanding to new ideas. This year her business, theBird+theBeard, also began selling cards in independent shops in several states. When not working on new ideas for theBird+theBeard, she enjoys camping and spending time with her husband and stepson. You can review her work at

The Bird + the Beard